Performance Marketing
FITNESS LEAD ACCELERATOR
Generated 5,000+ leads and drove conversions for a fitness brand through highly localized Meta campaigns with a 1% conversion rate.
Generated 5,000+ leads and drove conversions for a fitness brand through highly localized Meta campaigns with a 1% conversion rate.
Year :
2023
Industry :
Fitness Industry
Client :
Confidential
Project Duration :
3 Months
Problem :
The brand lacked effective lead generation systems and was looking to scale across three branches using a tight media budget.
Solution :
We structured a Meta campaign targeting a hyper-local radius, focused on gym enthusiasts and fitness goal seekers. Messaging emphasized fat loss, transformation, and lifestyle change. A strong visual language was developed to enhance click-through.
Strategy and Funnel Design:
The campaign was aimed at generating high-quality leads with local/regional relevance.
We targeted users within a 5 km radius of each branch using radius targeting and local interest-based filters such as:
Fitness enthusiasts, Gym-goers
Health-conscious individuals aged 22–45
Recent movers and people who engaged with wellness content
The funnel included a lead magnet CTA (Book Free Trial / Get Free Consultation) leading into an internal sales CRM follow-up system.
Daily lead intake and follow-up reports were maintained and synced with the internal team’s CRM. We also tracked daily CPL, CTR, and CAC, and optimized creatives and targeting weekly based on performance.
Summary :
Platforms Used: Meta Ads (Facebook + Instagram)
Leads Generated: 5,000
Conversion Rate: 1%
Total Conversions: 50
Cost Per Lead (CPL): ₹60
Customer Acquisition Cost (CAC): ₹6,000
Value Per Customer: ₹10,000
Total Revenue: ₹5,00,000
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Performance Marketing
FITNESS LEAD ACCELERATOR
Generated 5,000+ leads and drove conversions for a fitness brand through highly localized Meta campaigns with a 1% conversion rate.
Generated 5,000+ leads and drove conversions for a fitness brand through highly localized Meta campaigns with a 1% conversion rate.
Year :
2023
Industry :
Fitness Industry
Client :
Confidential
Project Duration :
3 Months
Problem :
The brand lacked effective lead generation systems and was looking to scale across three branches using a tight media budget.
Solution :
We structured a Meta campaign targeting a hyper-local radius, focused on gym enthusiasts and fitness goal seekers. Messaging emphasized fat loss, transformation, and lifestyle change. A strong visual language was developed to enhance click-through.
Strategy and Funnel Design:
The campaign was aimed at generating high-quality leads with local/regional relevance.
We targeted users within a 5 km radius of each branch using radius targeting and local interest-based filters such as:
Fitness enthusiasts, Gym-goers
Health-conscious individuals aged 22–45
Recent movers and people who engaged with wellness content
The funnel included a lead magnet CTA (Book Free Trial / Get Free Consultation) leading into an internal sales CRM follow-up system.
Daily lead intake and follow-up reports were maintained and synced with the internal team’s CRM. We also tracked daily CPL, CTR, and CAC, and optimized creatives and targeting weekly based on performance.
Summary :
Platforms Used: Meta Ads (Facebook + Instagram)
Leads Generated: 5,000
Conversion Rate: 1%
Total Conversions: 50
Cost Per Lead (CPL): ₹60
Customer Acquisition Cost (CAC): ₹6,000
Value Per Customer: ₹10,000
Total Revenue: ₹5,00,000
More Projects
My Automation's
Preview
Performance Marketing
FITNESS LEAD ACCELERATOR
Generated 5,000+ leads and drove conversions for a fitness brand through highly localized Meta campaigns with a 1% conversion rate.
Generated 5,000+ leads and drove conversions for a fitness brand through highly localized Meta campaigns with a 1% conversion rate.
Year :
2023
Industry :
Fitness Industry
Client :
Confidential
Project Duration :
3 Months
Problem :
The brand lacked effective lead generation systems and was looking to scale across three branches using a tight media budget.
Solution :
We structured a Meta campaign targeting a hyper-local radius, focused on gym enthusiasts and fitness goal seekers. Messaging emphasized fat loss, transformation, and lifestyle change. A strong visual language was developed to enhance click-through.
Strategy and Funnel Design:
The campaign was aimed at generating high-quality leads with local/regional relevance.
We targeted users within a 5 km radius of each branch using radius targeting and local interest-based filters such as:
Fitness enthusiasts, Gym-goers
Health-conscious individuals aged 22–45
Recent movers and people who engaged with wellness content
The funnel included a lead magnet CTA (Book Free Trial / Get Free Consultation) leading into an internal sales CRM follow-up system.
Daily lead intake and follow-up reports were maintained and synced with the internal team’s CRM. We also tracked daily CPL, CTR, and CAC, and optimized creatives and targeting weekly based on performance.
Summary :
Platforms Used: Meta Ads (Facebook + Instagram)
Leads Generated: 5,000
Conversion Rate: 1%
Total Conversions: 50
Cost Per Lead (CPL): ₹60
Customer Acquisition Cost (CAC): ₹6,000
Value Per Customer: ₹10,000
Total Revenue: ₹5,00,000
More Projects
My Automation's
Preview