Web Design
Fashion eCom Hub
Developed a luxurious, conversion-focused Shopify website for a fashion label, highlighting premium collections through strong visuals and minimal UI.
Developed a luxurious, conversion-focused Shopify website for a fashion label, highlighting premium collections through strong visuals and minimal UI.
Year :
2025
Industry :
E-commerce
Client :
D2C Brand.
Project Duration :
20 Days
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Custom Shopify theme tailored to match the aesthetic and elegance of the brand. We avoided cookie-cutter themes to bring out a truly boutique feel.
High-quality imagery was balanced with performance image CDN, lazy loading, and optimized hero banners were used.
Integrated smart UX flows from homepage > collections > product > checkout, making user journey logical and conversion-driven.
Enabled Shopify SEO structure with proper tagging, clean navigation, and alt-text optimization.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
Website completed in 20 working days including product migration and custom content sections.
Conversion-ready interface built to support Meta and Google Shopping integrations.
Load speed: Achieved under 3.2 seconds, despite being visually rich.
Product layout designed to highlight storytelling and reviews, increasing buyer trust.
SEO groundwork was laid in every project with on-page optimization, canonical tagging, and responsive layouts.
Our internal QA ensured that every page was audited across 3 devices and 3 browsers.
All websites were deployed with CMS access and hand-off documentation, so the clients could manage their websites independently.
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Web Design
Fashion eCom Hub
Developed a luxurious, conversion-focused Shopify website for a fashion label, highlighting premium collections through strong visuals and minimal UI.
Developed a luxurious, conversion-focused Shopify website for a fashion label, highlighting premium collections through strong visuals and minimal UI.
Year :
2025
Industry :
E-commerce
Client :
D2C Brand.
Project Duration :
20 Days
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Custom Shopify theme tailored to match the aesthetic and elegance of the brand. We avoided cookie-cutter themes to bring out a truly boutique feel.
High-quality imagery was balanced with performance image CDN, lazy loading, and optimized hero banners were used.
Integrated smart UX flows from homepage > collections > product > checkout, making user journey logical and conversion-driven.
Enabled Shopify SEO structure with proper tagging, clean navigation, and alt-text optimization.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
Website completed in 20 working days including product migration and custom content sections.
Conversion-ready interface built to support Meta and Google Shopping integrations.
Load speed: Achieved under 3.2 seconds, despite being visually rich.
Product layout designed to highlight storytelling and reviews, increasing buyer trust.
SEO groundwork was laid in every project with on-page optimization, canonical tagging, and responsive layouts.
Our internal QA ensured that every page was audited across 3 devices and 3 browsers.
All websites were deployed with CMS access and hand-off documentation, so the clients could manage their websites independently.
More Projects
My Automation's
Preview
Web Design
Fashion eCom Hub
Developed a luxurious, conversion-focused Shopify website for a fashion label, highlighting premium collections through strong visuals and minimal UI.
Developed a luxurious, conversion-focused Shopify website for a fashion label, highlighting premium collections through strong visuals and minimal UI.
Year :
2025
Industry :
E-commerce
Client :
D2C Brand.
Project Duration :
20 Days
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Custom Shopify theme tailored to match the aesthetic and elegance of the brand. We avoided cookie-cutter themes to bring out a truly boutique feel.
High-quality imagery was balanced with performance image CDN, lazy loading, and optimized hero banners were used.
Integrated smart UX flows from homepage > collections > product > checkout, making user journey logical and conversion-driven.
Enabled Shopify SEO structure with proper tagging, clean navigation, and alt-text optimization.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
Website completed in 20 working days including product migration and custom content sections.
Conversion-ready interface built to support Meta and Google Shopping integrations.
Load speed: Achieved under 3.2 seconds, despite being visually rich.
Product layout designed to highlight storytelling and reviews, increasing buyer trust.
SEO groundwork was laid in every project with on-page optimization, canonical tagging, and responsive layouts.
Our internal QA ensured that every page was audited across 3 devices and 3 browsers.
All websites were deployed with CMS access and hand-off documentation, so the clients could manage their websites independently.
More Projects
My Automation's
Preview