Performance Marketing
BFSI CAC BREAKTHROUGH
Optimised a BFSI performance marketing funnel to reduce CAC by 80% over six months using data-backed campaigns and daily performance tracking.
Optimised a BFSI performance marketing funnel to reduce CAC by 80% over six months using data-backed campaigns and daily performance tracking.
Year :
2024
Industry :
BFSI
Client :
Confidential
Project Duration :
6 Months
Problem :
The client was struggling with a high Customer Acquisition Cost (CAC) of ₹80 and poor ad performance due to scattered audience targeting and lack of proper tracking systems.
Solution :
A structured funnel strategy was developed including segmented audience targeting, regional-level breakdowns, interest-based narrowing, and real-time CAC + CTR tracking. Daily reporting dashboards were built to track KPIs live.
Challenge :
The challenge was to balance ad spend while drastically reducing CAC. Iterative testing and optimization were crucial across Meta and Google campaigns.
Summary :
Within 6 months, we brought the CAC down from ₹80 to just ₹10 – a reduction of 87.5%. Daily dashboards streamlined campaign decisions. CTR rose significantly, and the client experienced massive efficiency gains without sacrificing lead quality.
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Performance Marketing
BFSI CAC BREAKTHROUGH
Optimised a BFSI performance marketing funnel to reduce CAC by 80% over six months using data-backed campaigns and daily performance tracking.
Optimised a BFSI performance marketing funnel to reduce CAC by 80% over six months using data-backed campaigns and daily performance tracking.
Year :
2024
Industry :
BFSI
Client :
Confidential
Project Duration :
6 Months
Problem :
The client was struggling with a high Customer Acquisition Cost (CAC) of ₹80 and poor ad performance due to scattered audience targeting and lack of proper tracking systems.
Solution :
A structured funnel strategy was developed including segmented audience targeting, regional-level breakdowns, interest-based narrowing, and real-time CAC + CTR tracking. Daily reporting dashboards were built to track KPIs live.
Challenge :
The challenge was to balance ad spend while drastically reducing CAC. Iterative testing and optimization were crucial across Meta and Google campaigns.
Summary :
Within 6 months, we brought the CAC down from ₹80 to just ₹10 – a reduction of 87.5%. Daily dashboards streamlined campaign decisions. CTR rose significantly, and the client experienced massive efficiency gains without sacrificing lead quality.
More Projects
My Automation's
Preview
Performance Marketing
BFSI CAC BREAKTHROUGH
Optimised a BFSI performance marketing funnel to reduce CAC by 80% over six months using data-backed campaigns and daily performance tracking.
Optimised a BFSI performance marketing funnel to reduce CAC by 80% over six months using data-backed campaigns and daily performance tracking.
Year :
2024
Industry :
BFSI
Client :
Confidential
Project Duration :
6 Months
Problem :
The client was struggling with a high Customer Acquisition Cost (CAC) of ₹80 and poor ad performance due to scattered audience targeting and lack of proper tracking systems.
Solution :
A structured funnel strategy was developed including segmented audience targeting, regional-level breakdowns, interest-based narrowing, and real-time CAC + CTR tracking. Daily reporting dashboards were built to track KPIs live.
Challenge :
The challenge was to balance ad spend while drastically reducing CAC. Iterative testing and optimization were crucial across Meta and Google campaigns.
Summary :
Within 6 months, we brought the CAC down from ₹80 to just ₹10 – a reduction of 87.5%. Daily dashboards streamlined campaign decisions. CTR rose significantly, and the client experienced massive efficiency gains without sacrificing lead quality.
More Projects
My Automation's
Preview