Performance Marketing
B2B BRAND ELEVATION
Scaled brand awareness and generated high-value B2B leads through a multi-platform strategy across LinkedIn and Meta for an industrial brand.
Scaled brand awareness and generated high-value B2B leads through a multi-platform strategy across LinkedIn and Meta for an industrial brand.
Year :
2025
Industry :
Compressor
Client :
B2B Industrial
Project Duration :
6 months
Problem :
The brand had poor digital recall in a highly niche industrial segment and lacked a content-focused distribution strategy on social and has Poor qualified leads.
Strategy & Execution:
₹5L brand awareness & 25L For Lead gen campaigns split across Meta and LinkedIn
Platform Allocation:
Meta Ads (₹10,00,000): Used to build broad-based awareness and remarketing audiences.
LinkedIn Ads (₹20,00,000): Used for targeted B2B brand awareness and lead generation, focusing on CXOs, Procurement Heads, Project Engineers, etc.
Content Strategy: Daily posts with a focus on industry innovations, behind-the-scenes, machine capabilities, and client solutions.
While awareness was a primary goal, LinkedIn was also leveraged for high-quality lead generation campaigns focused on showcasing product capabilities, case studies, and gated brochures.
Challenge :
The brand aimed to:
Significantly improve digital presence in a highly niche industrial segment.
Expand its brand awareness footprint across India and key global B2B regions.
Generate high-intent, sales-qualified leads through platforms where decision-makers reside.
Due to the nature of the product (high-ticket industrial equipment), the brand struggled to scale engagement organically and lacked a strong presence on digital platforms, particularly among relevant procurement and engineering heads.
Summary :
Awareness & Community Growth:
Reach : 10–15 crore impressions/month across platforms.
Followers Acquired:
Meta: 100K+ relevant followers from manufacturing, logistics, and engineering interest groups.
LinkedIn: 5,000+ organic and paid B2B followers in key roles across India, UAE, and Southeast Asia.
Content Strategy: Daily posts with a focus on industry innovations, behind-the-scenes, machine capabilities, and client solutions.
Performance Marketing & Lead Generation:
While awareness was a primary goal, LinkedIn was also leveraged for high-quality lead generation campaigns focused on showcasing product capabilities, case studies, and gated brochures.
Ad Spend: ₹25,00,000
High-Intent B2B Leads Generated: 15+
Average Product Value: ₹20,00,000/unit
Total Potential Revenue: ₹3,00,00,000
CAC (Cost per Qualified Lead): ₹1,66,667
Estimated ROI:
If even 1 unit sold = ₹20,00,000 revenue, ROI = 80%
If 3 units sold = ₹60,00,000 revenue, ROI = 140%+
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Performance Marketing
B2B BRAND ELEVATION
Scaled brand awareness and generated high-value B2B leads through a multi-platform strategy across LinkedIn and Meta for an industrial brand.
Scaled brand awareness and generated high-value B2B leads through a multi-platform strategy across LinkedIn and Meta for an industrial brand.
Year :
2025
Industry :
Compressor
Client :
B2B Industrial
Project Duration :
6 months
Problem :
The brand had poor digital recall in a highly niche industrial segment and lacked a content-focused distribution strategy on social and has Poor qualified leads.
Strategy & Execution:
₹5L brand awareness & 25L For Lead gen campaigns split across Meta and LinkedIn
Platform Allocation:
Meta Ads (₹10,00,000): Used to build broad-based awareness and remarketing audiences.
LinkedIn Ads (₹20,00,000): Used for targeted B2B brand awareness and lead generation, focusing on CXOs, Procurement Heads, Project Engineers, etc.
Content Strategy: Daily posts with a focus on industry innovations, behind-the-scenes, machine capabilities, and client solutions.
While awareness was a primary goal, LinkedIn was also leveraged for high-quality lead generation campaigns focused on showcasing product capabilities, case studies, and gated brochures.
Challenge :
The brand aimed to:
Significantly improve digital presence in a highly niche industrial segment.
Expand its brand awareness footprint across India and key global B2B regions.
Generate high-intent, sales-qualified leads through platforms where decision-makers reside.
Due to the nature of the product (high-ticket industrial equipment), the brand struggled to scale engagement organically and lacked a strong presence on digital platforms, particularly among relevant procurement and engineering heads.
Summary :
Awareness & Community Growth:
Reach : 10–15 crore impressions/month across platforms.
Followers Acquired:
Meta: 100K+ relevant followers from manufacturing, logistics, and engineering interest groups.
LinkedIn: 5,000+ organic and paid B2B followers in key roles across India, UAE, and Southeast Asia.
Content Strategy: Daily posts with a focus on industry innovations, behind-the-scenes, machine capabilities, and client solutions.
Performance Marketing & Lead Generation:
While awareness was a primary goal, LinkedIn was also leveraged for high-quality lead generation campaigns focused on showcasing product capabilities, case studies, and gated brochures.
Ad Spend: ₹25,00,000
High-Intent B2B Leads Generated: 15+
Average Product Value: ₹20,00,000/unit
Total Potential Revenue: ₹3,00,00,000
CAC (Cost per Qualified Lead): ₹1,66,667
Estimated ROI:
If even 1 unit sold = ₹20,00,000 revenue, ROI = 80%
If 3 units sold = ₹60,00,000 revenue, ROI = 140%+
More Projects
My Automation's
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Performance Marketing
B2B BRAND ELEVATION
Scaled brand awareness and generated high-value B2B leads through a multi-platform strategy across LinkedIn and Meta for an industrial brand.
Scaled brand awareness and generated high-value B2B leads through a multi-platform strategy across LinkedIn and Meta for an industrial brand.
Year :
2025
Industry :
Compressor
Client :
B2B Industrial
Project Duration :
6 months
Problem :
The brand had poor digital recall in a highly niche industrial segment and lacked a content-focused distribution strategy on social and has Poor qualified leads.
Strategy & Execution:
₹5L brand awareness & 25L For Lead gen campaigns split across Meta and LinkedIn
Platform Allocation:
Meta Ads (₹10,00,000): Used to build broad-based awareness and remarketing audiences.
LinkedIn Ads (₹20,00,000): Used for targeted B2B brand awareness and lead generation, focusing on CXOs, Procurement Heads, Project Engineers, etc.
Content Strategy: Daily posts with a focus on industry innovations, behind-the-scenes, machine capabilities, and client solutions.
While awareness was a primary goal, LinkedIn was also leveraged for high-quality lead generation campaigns focused on showcasing product capabilities, case studies, and gated brochures.
Challenge :
The brand aimed to:
Significantly improve digital presence in a highly niche industrial segment.
Expand its brand awareness footprint across India and key global B2B regions.
Generate high-intent, sales-qualified leads through platforms where decision-makers reside.
Due to the nature of the product (high-ticket industrial equipment), the brand struggled to scale engagement organically and lacked a strong presence on digital platforms, particularly among relevant procurement and engineering heads.
Summary :
Awareness & Community Growth:
Reach : 10–15 crore impressions/month across platforms.
Followers Acquired:
Meta: 100K+ relevant followers from manufacturing, logistics, and engineering interest groups.
LinkedIn: 5,000+ organic and paid B2B followers in key roles across India, UAE, and Southeast Asia.
Content Strategy: Daily posts with a focus on industry innovations, behind-the-scenes, machine capabilities, and client solutions.
Performance Marketing & Lead Generation:
While awareness was a primary goal, LinkedIn was also leveraged for high-quality lead generation campaigns focused on showcasing product capabilities, case studies, and gated brochures.
Ad Spend: ₹25,00,000
High-Intent B2B Leads Generated: 15+
Average Product Value: ₹20,00,000/unit
Total Potential Revenue: ₹3,00,00,000
CAC (Cost per Qualified Lead): ₹1,66,667
Estimated ROI:
If even 1 unit sold = ₹20,00,000 revenue, ROI = 80%
If 3 units sold = ₹60,00,000 revenue, ROI = 140%+
More Projects
My Automation's
Preview